Unilever rally support for PSSA/ CSTG initiative against illicit products and counterfeiting

Unilever Nigeria Plc has thrown its weight behind Perceival Security and Safety Agency in the fight against illicit and counterfeit products in the country.

Desmond Adela, Unilever Head of Brand Protection in Africa on Thursday called on Nigerians to support the collaboration of Perceival Security and Safety Agency (PSSA) with the China Security Technology Group (CSTG).

The collaboration which official launch took place in Abuja on Thursday is a private initiative billed to further reinforce the efforts of the federal government at curtailing the menace of insecurity in the country.

The initiative according to organizers is to see the provision of modern technologies and training of personal as a way to be ahead of the criminals who have also deployed technological know-how to carry out their evil machinations.

Adela said, “We know that security is a big issue and for people to think of solution, that is what we really need. The people bringing the solution deserves our commendation and delight.

“I am from a sector where illicit or counterfeiting is causing a major problem. Once which is global estimated that 2 to 3 percent of global trade are actually lost to counterfeits and we also know by research as well over 20 percent of counterfeit goods come from Asia particularly China.

“It is instrumental to know that the very place where counterfeit products come from is making efforts to develop a vision towards stopping the illicit and counterfeited products. The solution is coming from that same area to show the commitment of Chinese government and people towards providing a solution to the problem.

He then called on all stakeholders to patronize the Security initiative of PSSA saying that the long-awaited solutions to illicit and counterfeited goods is here.

” Henceforth, we should begin to rally round the vision to make sure that it is sustainable.

“With this collaboration, I know that we are getting close to getting solutions to these problems. We will be inviting PSSA to take it from here and attend our gathering where our members will also get to know and pull resources together to assist PSSA in the area of anti-counterfeiting.